Porta Cicca: povestea unui nume milanez

Porta Cicca is the popular name for Porta Ticinese — one of Milan's historic gates, today the heart of the Navigli, Bocconi and nightlife.

The name's origins are debated: cigar stubs (cicca in Milanese), taverns and drunkenness, or the Milanese «you're worth nothing». Each theory tells of a popular, lively, authentic neighbourhood.

Since 1996 our agency has proudly carried this name: local knowledge, not an anonymous template. Read the full story.